Structure
of the Firm
1.
Clients
2.
Associates
3.
Account Executives
4.
Supervisors
5.
CEO
Clients
and Associates are at the top with an equal importance.
ImPRessions' mission is to provide superior service to
clients and quality learning experiences for members.
All other offices exist to support these two sections.
Account
Executives are team leaders. They are responsible
for guiding members through the public relations process,
planning, implementation and evaluation-and to coordinate
all the team's work with the client. Must schedule meetings,
set agendas, edit members' work and keep the team moving
forward. Be responsible for communicating with clients,
advising them about the most effective public relations
strategies, keeping them informed about the team's progress
and being sure all work is completed on time.
Supervisor's
primary responsibility is to answer any questions you
have. They must also provide a fresh pair of eyes to edit
work before it's sent to the client and they are there
to intervene should a problem arise.
CEO
is the liaison between ImPRessions and the PRSSA executive
board. CEO is responsible for coordinating all the firm's
activities including client selection, team assignments,
account initiations and firm meetings.
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Executive
Board
Mary
Krouse, CEO
Courtney
Cooper, Executive Assistant
Lauren
Sorrows, Account Supervisor
(DEBUNIFY, United Appeal, Goodworks)
Jenny
Miltner, Account Supervisor
(OUSEMG, CSLS, American Cancer Society's Colleges Against
Cancer, Relay for Life)
Chelsea
Ballint, Account Supervisor
(Athens' Own, nVestor Realty, Tina Bryson, Speakeasy)
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•
ImPRessions, an extension of Ohio University's Public
Relations Student Society of America, is a student-run
PR firm with more than 100 current members
•
ImPRessions aims to provide superior service to clients,
but also to provide members learning experiences and invaluable
practical opportunities in PR
•
Real-world PR experience in media relations, fundraising,
special event planning and branding gained through involvement
in the organization has helped countless members obtain
competitive internships and jobs
•
Firm is structured like professional PR firm with clients
and associates of utmost importance, followed by account
executives, supervisors and a CEO
•
Firm does not-for-profit work for 10-11 selected organizations
and/or companies each year
•
The accounts for 2006-2007 are: Athens' Own, nVestor Realty,
American Cancer Society's Colleges Against Cancer, Relay
for Life, Speakeasy, Tina V. Bryson, United Appeal, DEBUNKIFY,
Goodworks, Center for Student Legal Services and Ohio
University Student Equity Management Group
•
ImPRessions has won the Teahan award, given by the PRSA,
for "Most Outstanding Firm in the Nation" four times (1994,
1997, 2003, 2005)
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